Goodies are no longer just advertising objects. In 2024, they’re positioned as genuine communication and loyalty-building tools, reflecting your company’s brand image. To stand out from the crowd, it’s essential to opt for gifts that are original, personalized and in tune with the expectations of your employees and customers.

Key trends in goodies for 2024

• Eco-responsibility: Consumers are increasingly sensitive to environmental issues. Choose goodies made from recycled or biodegradable materials, such as organic cotton tote bags, bamboo pens or wooden USB sticks.
• Personalization: To make a lasting impression, opt for objects personalized with your company logo, the person’s name or a personalized message. T-shirts, mugs, caps and key-rings are just some of the ways you can display your brand.
• Well-being: Give your employees gifts that promote their daily well-being. Houseplants, relaxation products (scented candles, essential oil diffusers), sports accessories or tea sets are all ideas to explore.
• Technology: Connected gadgets are very popular. Depending on your budget, you can offer wireless headphones, portable chargers, Bluetooth speakers or even connected watches.
• The experience: Beyond the object itself, offer your customers and employees a unique experience. For example, you can organize creative workshops, tastings or coaching sessions.

Why give goodies to employees and customers?

• Reinforce brand image: Personalized goodies are an excellent way to boost your company’s visibility and create a positive image with your audiences.
• Build customer loyalty: Giving a gift to a customer is a way of thanking them and building loyalty.
• Motivate employees: Goodies can be used as a reward to motivate teams and reinforce the feeling of belonging to the company.
• Improve internal communication: Personalized goodies can be used to mark important company events (new product launches, anniversaries, etc.).

How to choose the right goodies?

To choose the right goodies, it’s important to take several criteria into account:

• The budget: Define a precise budget for your gifts.
• Target audience: Adapt the gifts to the interests and expectations of your employees and customers.
• The occasion: Choose goodies according to the event (Christmas, anniversary, seminar, etc.).
• The brand image: Make sure the goodies reflect your company’s values.

By following these tips, you’ll be able to choose goodies that will strike a chord with your staff and customers, while reinforcing your company’s image.